About Us

Phoenix Life is a veteran-owned lifestyle brand forged from adversity—combining mindset coaching, functional coffee, and purpose-driven apparel to build mental grit, discipline, and wellness. We empower individuals to rise, realign, and rebuild through mindset mastery, movement, and mission.

We also host elite leadership and mental resilience camps for select individuals, while overseeing full-cycle operations including inventory procurement, vendor relations, and business growth strategies. Phoenix Life is more than a brand—it’s a movement for those who refuse to quit.